Plastic Free Kids' Day by Pure Earth Collection

Pure Earth is running an awareness day as part of Plastic Free July. Here is what they have told us about this fabulous event.

What is Plastic Free Kids’ Day for?

As part of Plastic Free July we’re running this awareness day to draw attention to the new reality that babies ingest up to 20x more microplastics than adults and microplastic air pollution in children’s bedrooms can be worryingly high (up to 22x more than the rest of the house). This is a direct result of the plastic-based products and fabrics that have flooded the children’s market in recent decades, as well as the habits and behaviours of little people.

Studies into the full health implications are ongoing and very concerning. Numerous toxic effects on our bodies and our cells have been linked with high levels of microplastic ingestion. Yet the vast majority of soft toys sold in the UK are made from 100% polyester.

Interestingly, the majority of microplastic exposure for kids happens in their own homes, which means parents and caregivers have the power to significantly reduce their own children’s exposure.

Plastic Free Kids Day is a day designed to raise awareness around the number of plastics our children are exposed to in today’s world and also give helpful and achievable steps we can all take to reduce our kid’s exposure.

How To Reduce Your Children’s Plastic Exposure

Take part in our awareness day to help reduce your family’s exposure and spread information to others. We’ve put together some quick an easy changes below on how to reduce your children’s microplastic exposure:

I hope you’ve learnt something new, I have, and that you’ll enjoy taking part in plastic free July. Pure Earth Collection is worth checking out and can be found here.

Rachel x

---